The Ferragamo Firm

Salvatore Ferragamo was born on 5th June 1898 in Bonito, small town in Italy. He used to design shoes fro celebrities within the 1920s for fairly a while and then went on to founding the successful venture The Ferragamo Company.

He is credited with having given the well-known cage heel and wedge heels within the vogue shoe industry apart from other progressive shoe designs too.

Being the eleventh baby amongst a household of fourteen youngsters, Ferragamo was very adept at shoe making. It seems he made his first pair of sneakers independently at the age of nine and gifted it to one among his sisters. Early in life Ferragamo realized that this was his calling.

He pursued his ardour relentlessly and saved working to learn all issues about shoe designing. He studied shoe making for a year in town of Naples and went on to open his first store in his guardian’s house. In 1914 he migrated to Boston and joined a shoe factory there.

His brothers too joined him and collectively they all moved to California where they settled first in Santa Barbara and later in Hollywood the place he opened his shop enterprise shoe repairs as well as executing made to order sneakers.

Ferragamo Tassel Loafers WhiteHe was a master craftsman and a genius. Very quickly he attracted the attention of celebrities who started ordering footwear from him and his creations began to develop into famous incomes him the nickname ‘ Shoe maker to the Stars’. But he was not the one to relaxation with these glories. His quest to understand why the sneakers although good wanting in design were not comfortable for the heel and toes made him attend College of Southern California the place he studied human anatomy.

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