Salvatore Ferragamo’s one hundred Years In Hollywood
Celebs headed to the iconic brand’s not too long ago renovated Rodeo Drive retailer Wednesday night to rejoice the anniversary of Salvatore Ferragamo’s arrival in the city of Angels.
Celebrating one hundred years since Salvatore Ferragamo himself landed in Los Angeles to make sneakers for actresses like Marilyn Monroe, Audrey Hepburn and Rita Hayworth, the model’s Rodeo Drive retailer opened its doors on Wednesday night with a celeb-laden cocktail event. Highlighting a whole store overhaul pioneered by architect William Sofield, the location now showcases men’s and women’s ready-to-wear, sneakers and bags ensconced in luxurious salons, offering plenty of privateness for A-record consumers.
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Demi Moore (with daughters Tallulah and Scout Willis in tow), Freida Pinto, Camilla Belle, Kiernan Shipka, Angela Lindvall and Cody Horn had been only a few of the stars who stopped by to salvatore ferragamo leather sandals offer their congratulations to leather product director James Ferragamo, artistic director Massimiliano Giornetti, CEO Michele Norsa and Fulvia Ferragamo.
James summed up the evening: “For us, Hollywood is where all of it began. It was necessary for my grandfather to create unique sneakers for films and celebrities who became his clients. That is the right location to create one thing different than all the opposite stores. We actually curated all of the different detailing and materials like the wooden and marble. Attention to element is what Ferragamo is all about.”
Belle, sporting a dramatic eye-shadow look and clad head-to-toe in Ferragamo from the fall 2015 collection, gushed about the brand. “I have a really lengthy and lovely relationship with Ferragamo and Massimiliano, and that i always need to be able to support once i can. It’s just an iconic model, an iconic home with the family nonetheless behind it, and I’m so blissful to be right here.”
Whereas salvatore ferragamo leather sandals Moore rapidly was whisked into the back of the shop by BFF Eric Buterbaugh (who was hosting an intimate dinner for the Ferragamos and a few select visitors after the event), Shipka caught up with Rumer and Tallulah Willis, who had been attempting on a pair of fur-trimmed platform sandals. Rumer and Tallulah gushed about how much they admired Shipka, who gave us her thoughts on the brand: “They stay so basic, yet nonetheless so trendy and unique and edgy at the same time.