Salvatore Ferragamo is continuous its anti-counterfeiting efforts, that are especially focused on China and the net.
The corporate stated that in 2015 it intercepted and blocked 91,000 online ads for counterfeit merchandise. In addition, 140 domain names and unlawful Web sites, mainly managed by Chinese individuals, had been recovered or cancelled.
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“In 2015, we additional expanded the variety of e-commerce sites that we monitor,stated Ferragamo Group chairman Ferruccio Ferragamo. “On the Chinese market, we have continued and ramped up our offline checks, concentrating on trade fairs and resellers specifically.Ferragamo added that the corporate had also accomplished the official process for recognition as a widely known model in China, a key regulation enforcement software, which is able to help the corporate saving time and money in the counterfeit battle.
Beginning with the pre-fall 2014 collection, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, in addition to the possibility to track products. The brand additionally extended the use of the microchip to men’s sneakers with the Cruise 2015 collection, whereas this has been inserted in women’s small leather items, luggage and bags with the fall 2015 range.
A further success in Salvatore Ferragamo’s measures in opposition to fakes was the seizure and destruction of greater than 12,500 counterfeit products. The Chinese customs authorities confiscated greater than 12,400 fake goods leaving the country and seized in excess of 34,000 counterfeit merchandise in 2015. The estimated worth of the goods exceeds $17 million. Belts accounted 60 % of the seized products.