Manolo’s Shoe Weblog
Our friend Nancy Friedman, the Manolo’s favorite wordworker, delivers to us the witty and smarty put up on the subject of the shoe names.
Meet Caryn, who recently took up residence in my closet.
Corso Como Caryn at 6pm.com.
My Caryn is brown suede, from Nordstrom Rack.
I know she’s known as Caryn because the sticker on the only instructed me so. I can’t tell you who named her or whether or not her title has a private which means for that person. But I can let you know that “Caryn” has very specific significance for Corso Como, the manufacturer.
Now, I’m knowledgeable title developer—companies, merchandise, e-book titles—so I’m a bit extra obsessive about shoe names than the average stiletto-holic. (Disclaimer: Considered one of my shoppers, Arthur Beren Footwear, sells a number of the types I’ll be talking about here.)
However anyone who loves footwear should take an curiosity in shoe names. Why As a result of some designers title their sneakers according to a not-so-secret code, and deciphering it’ll allow you to be a smarter shopper.
Take Salvatore Ferragamo, the Italian model it’s possible you’ll know for its in depth measurement vary and associations with previous-college Hollywood glamour. What it’s possible you’ll not know is that all the kinds created for a season have names that start with the same letter.
Spring 2011, for instance, is brought to you by the letter D.
With Ferragamo, if a shoe doesn’t have a letter-of-the-season identify, you already know it’s either (a) a perennial, just like the ever-widespread Audrey (named for Audrey Hepburn), or (b) an item from a previous season which will have a discounted worth.
The opposite main code-identify strategy is structural. With this method, the type name is coded to determine its last—the shoe-shaped wooden block around which a shoe is built.
Fly London, which calls itself “the footwear of universal youth culture,” names its sneakers this manner. If you see a Fly London shoe fashion whose identify begins with “G,” you realize it has a cork wedge platform that rises to 3¼ inches, with a nubby rubber outsole on the bottom.
Fly London Gilda
Fly London Gaia
Similarly, all the Fly London “L” shoes -Lark, London, Lotto, et al.—have low, spool-shaped, leather-based-wrapped 1½-inch heels.
Fly London Laff
Fly London Lil
My Caryn was named this fashion, but Corso Como takes the formulation one step additional, using the first two letters of the title because the code. Caryn is a peep-toe shoe-bootie with a 2 ½-inch heel and a zipper, just like its first-preliminary-C littermates Casey and Cambridge. But Corso Como shoes that begin with Ch, equivalent to Christian or ferragamo spring 2015 Chorus, have four-inch heels and thick rubber platforms. Dozer andDoze have 4-inch espadrille wedge soles with 1-inch platforms, while Daile and Dalt have four-inch slender stacked heels and 1-inch platforms. (I admit I don’t know what to make of Carro, which ought to resemble Casey, Caryn, and Cambridge however instead is a lace-up oxford with a 2 ¼-inch heel. I just wish it were obtainable in my measurement.)
For those of us who like our shoes to embody order and purpose along with consolation and elegance, these shoe-naming formulation are oddly comforting. Ah, but not all shoe designers are logical creatures. For them, shoe-naming is a flight of fancy, whimsy, and even Teh Crazy. More about those names in a future post.