Iconic bags have been round since style fused with movie star Hermes has the Birkin, Fendi the Baguette, Gucci the Hobo, and so forth but now they have gotten a cornerstone of model strategy, performing as a flagship item. These are bags so exclusive and enduring they’ve become emblematic of the label they bear.
Ferragamo launched its own entry into the category this week with the Fiamma, named for founder Salvatore Ferragamo’s late daughter, who was the pressure behind Ferragamo’s first handbag assortment within the 1970s. Designed by Massimiliano Giornetti, the satchel-styled bag takes elements from a 1990s Fiamma Ferragamo design, including a top handle and a locked flap, for a creation meant to be each useful and aesthetically appealing.
“Handbags are something of a collector’s merchandise, one thing you may cross down from technology to generation, so it actually has worth. It is something that additionally represents a model,” James Ferragamo, grandson of Ferragamo and the brand’s director of ladies’s leather goods, stated by telephone Tuesday, ahead of a dinner launching the new bag. “We want to keep up this in our assortment for a few years to come back.”
The Fiamma comes in three sizes, from a mini-model acceptable for the night to a bigger carryall, and has many iterations, from leather-based, python, crocodile, stingray, calf and fox. The price ranges from $1,650 to $27,000.
Ferragamo underlined the intergenerational aspirations for the bag, reflecting the company’s three-generational family history, with an internet brief film venture that includes mother-daughter and sister pairings from iconic families, together with Mariel Hemingway and her daughter Langley Hemingway Fox, that is posted on the model’s website.
Mariel Hemingway mentioned she had no hassle signing on to the undertaking. She’s an extended-time fan of Ferragamo, and appreciated the household tie-in and the chance to work together with her daughter. The position of fashion in everyday life hit home for the actress and, more recently, psychological health advocate during a current speaking engagement in Washington, D.C., when she kept getting compliments from strangers on her shoes a pair of two-tone sandals with a silver buckle by none aside from Ferragamo from the decidedly non-trend crowd.
“The purpose of trend will not be for folks to walk the purple carpet. It’s so folks can live their lives wanting fashionable, fashionable and stunning in any realm they work in,” Hemingway stated.
Hemingway’s daughter has been test-driving a mini-black Fiamma, which she mentioned is ideal for her lifestyle.
“I am not the woman with the briefcase. I am the girl who takes ChapStick, a wallet and my phone,” Langley Hemingway Fox stated by phone from New York.
It is no surprise that manufacturers are honing their handbag focus. Accessories have proven themselves recession-resistant, and the financial traction they give fashion homes is making it extra essential for manufacturers to develop an iconic bag, one that “can stand as a brand’s flagship item,” mentioned Ginger Reeder of Nieman Marcus.
With gross sales of leather-based goods the quickest-rising phase in the luxurious sector, there’s sufficient room for each home to have an iconic bag, “and most do,” Reeder mentioned. Global sales of leather-based goods, excluding footwear, reached 36 billion euros ($50 billion) last 12 months, almost one-third of all luxury sales, in keeping with a examine by Bain & Co.
Finally, the customer will determine which bag becomes iconic.
“I believe folks need one thing that endures,” mentioned Alison Minton, a trend blogger and handbag enthusiast who chronicles her passion for equipment on her weblog accessorygeneration.com. “I believe people don’t need to buy a brand new bag every season, however desire a bag that is trendy and well-made and goes to final.”
Minton herself has faced the “It” bag temptation. She resisted a friend’s offer to select up the Louis Vuitton Speedy Graffiti bag in Paris back in its heyday and suffered a pang of remorse when she noticed the costs that the bag was later fetching on e-Bay.