Classics, like diamonds, are forever. The house of Ferragamo has time on its side—its footwear boasts a fan base that spans generations, from 1950s film star and fashion legend Audrey Hepburn to Alexa Chung, who turns heads right now along with her cool gamine style. The Italian label’s newest innovation is one for the ages: We now can customise the beloved bowtopped Vara mid-heeled shoe, which is celebrating its 35th year in manufacturing, and its sister design, the Varina flat. The feature is part of the launch of L’Icona, a web-based challenge artwork-directed by photographer Claiborne Swanson Frank, showcasing trendsetters like Alexandra Richards and Olivia Palermo in custom-made Varinas or Varas. This is how the DIY process works: Choose a base color for the shoe that strikes your fancy, then a bow shade. You can too select from gold, rose gold, or platinum-hued hardware. Picking favorites is not any straightforward feat, but with Ferragamo’s timeless allure, it is not possible to go incorrect.
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